The right word starts the reply.

Choose a keyword your audience can remember and type without thinking.

An example, from comment to DM

@maeve.reads

what's the price for the May one?
Send the saved DM
Hey! Here are the May dates, details, and booking link.

Use “guide” for a guide, “price” for a price list, or a word that fits your post. Make the promise clear before someone comments.

What is a comment keyword?

A keyword is the word or phrase that triggers your saved DM when it appears in a comment.

Good keyword examples

  • guide: strong for PDFs, lead magnets, and free resources.
  • price: useful for packages, menus, retreats, and course launches.
  • link: broad but clear when the caption says exactly which link.
  • demo: useful for SaaS, coaching, and consulting.
  • checklist: useful for templates and downloads.
  • +1: easy for casual engagement, but explain what it triggers.

Bad keyword examples

  • Very common words that people might use by accident.
  • Multiple keywords in the same caption without clear instructions.
  • Vague keywords like info unless the post makes the request obvious.
  • Words that invite a conversation but trigger an unrelated pitch.

How to avoid missed intent

Put the exact keyword in the caption, repeat it in the Reel or image, and test from another account before the post gets traffic.

DM templates by use case

Guide

Here is the guide: [link] Use section 1 first. Reply if you want the short version.

Price

Here is the price list: [link] If you want help choosing, reply with your goal.

Demo

Here is the demo link: [link] Pick a time that works and I will send the prep notes.

FAQ

Yes. Replier can send a saved DM when someone comments a matching keyword on a supported connected-channel post.

Send the DM you keep copy-pasting.